chore: donation roadmap (#492)

## Description

This outlines what should happen in order to donate Pepr to CNCF as a
Sandbox Project in Q3.


https://kccncna2023.sched.com/event/1R2ob/navigating-open-source-project-hurdles-to-achieve-community-empowerment-aizhamal-nurmamat-kyzy-sysdig-bob-killen-google

Sandbox Projects are Reviewed Every 2 months ^ 13:35 

## Related Issue

Fixes #490 
<!-- or -->
Relates to #

## Type of change

- [ ] Bug fix (non-breaking change which fixes an issue)
- [ ] New feature (non-breaking change which adds functionality)
- [x] Other (security config, docs update, etc)

## Checklist before merging

- [x] Test, docs, adr added or updated as needed
- [x] [Contributor Guide
Steps](https://github.com/defenseunicorns/pepr/blob/main/CONTRIBUTING.md#submitting-a-pull-request)
followed

---------

Signed-off-by: Case Wylie <[email protected]>
Co-authored-by: Barrett <[email protected]>

docs/roadmap.md

@@ -0,0 +1,56 @@
+# Roadmap for Pepr
+
+## Phase 1: Preparation - Testing and Docs
+
+- **Q1**:
+  - **Establish Medium for Communication with Community**: 
+    Establish communication channel for community members and contributors. Easy/discoverable "how to contribute" guide.
+  - **Site/Documentation**: 
+    Improve information architecture, nail killer use-cases, and make it obvious how to get started and find your way around.
+  - **Automated Testing**:
+    Focus on stories that increase confidence in protection of features and functionality. Simplify hello-pepr and bring e2e test against external repo with examples. Make sure that contributions are well-tested.
+
+## Phase 2: Community Building, Competitive Analysis, and Feature Development
+
+- **Q2**:
+  - **Community Engagement**: 
+    Begin engaging with potential contributors and users through social media, Kubernetes/Cloud Native Computing Foundation (CNCF) meetups, and other channels. Monitor and participate in our Slack channel.
+  - **Feature Development**: 
+    Based on company feedback, continuously improve and add features. Add feature parity with other tools in the Kubernetes ecosystem where it makes sense. Chip away at the backlog.
+  - **Documentation Improvements**: 
+    Continue to improve documentation and add more examples like Doom, find scaling limitations
+  - **Competitive Analysis**: 
+    Understand the competitive landscape and how/where Pepr can/does differentiate itself. Have it in the docs.
+
+## Phase 3: Donation, Transition, Move Project, and Stabilization/Improvement of New Features
+
+- **Q3**:
+  - **Donation**:
+    - Donate the project to the CNCF.
+    - CNCF Code of conduct
+    - CNCF IP policy
+    - CNCF CLA
+    - Discoverable and simple governance model
+    - move project to its own organization
+    - ensure license in Apache 2.0
+    - Transfer trademark, logo, domain name, and other assets to CNCF.
+  - **Community Building**: 
+    Grow the contributor base, establish a governance model, and encourage community-led initiatives. Interact with people in our Slack channel.
+  - **Feature Development**: 
+    Based on community feedback, continuously improve and add features. Rigoursly test and document and review code.
+  - **Project Advocation**: 
+    Publicly advocate for the project and encourage adoption.
+  - **Submit PR for Sandbox**
+    - Submit sandbox PR when ready
+
+## Phase 4: Post Donation
+
+- **Q4**:
+  - **Road to GA**: 
+    Right now, Pepr itself is still in its 'development' phase. We are working on some final things before we release the official 1.0 General Availability (GA) release
+  - **Community Meetings**: 
+    - Monthly community meetings/steering committee meetings/contributor meetings
+  - **Review Sandbox PR**
+    - Review PR for sandbox
+  - **Road to Incubation**:
+    - to come