diff --git a/docs/rules/prefer-true-attribute-shorthand.md b/docs/rules/prefer-true-attribute-shorthand.md
index 2a70b92eb..700921ce1 100644
--- a/docs/rules/prefer-true-attribute-shorthand.md
+++ b/docs/rules/prefer-true-attribute-shorthand.md
@@ -81,12 +81,18 @@ Default options is `"always"`.
 
 ```json
 {
-  "vue/prefer-true-attribute-shorthand": ["error", "always" | "never"]
+  "vue/prefer-true-attribute-shorthand": ["error",
+    "always" | "never",
+    {
+      except: []
+    }
+  ]
 }
 ```
 
 - `"always"` (default) ... requires shorthand form.
 - `"never"` ... requires long form.
+- `except` (`string[]`) ... specifies a list of attribute names that should be treated differently.
 
 ### `"never"`
 
@@ -105,6 +111,26 @@ Default options is `"always"`.
 
 </eslint-code-block>
 
+### `"never", { 'except': ['value', '/^foo-/'] }`
+
+<eslint-code-block :rules="{'vue/prefer-true-attribute-shorthand': ['error', 'never', { 'except': ['value', '/^foo-/'] }]}">
+
+```vue
+<template>
+  <!-- ✗ BAD -->
+  <MyComponent show />
+  <MyComponent :value="true" />
+  <MyComponent :foo-bar="true" />
+
+  <!-- ✓ GOOD -->
+  <MyComponent :show="true" />
+  <MyComponent value />
+  <MyComponent foo-bar />
+</template>
+```
+
+</eslint-code-block>
+
 ## :couple: Related Rules
 
 - [vue/no-boolean-default](./no-boolean-default.md)
diff --git a/lib/rules/prefer-true-attribute-shorthand.js b/lib/rules/prefer-true-attribute-shorthand.js
index 42d3326a9..817525d1d 100644
--- a/lib/rules/prefer-true-attribute-shorthand.js
+++ b/lib/rules/prefer-true-attribute-shorthand.js
@@ -4,8 +4,60 @@
  */
 'use strict'
 
+const { toRegExp } = require('../utils/regexp')
 const utils = require('../utils')
 
+/**
+ * @typedef { 'always' | 'never' } PreferOption
+ */
+
+/**
+ * @param {VDirective | VAttribute} node
+ * @returns {string | null}
+ */
+function getAttributeName(node) {
+  if (!node.directive) {
+    return node.key.rawName
+  }
+
+  if (
+    (node.key.name.name === 'bind' || node.key.name.name === 'model') &&
+    node.key.argument &&
+    node.key.argument.type === 'VIdentifier'
+  ) {
+    return node.key.argument.rawName
+  }
+
+  return null
+}
+/**
+ * @param {VAttribute | VDirective} node
+ * @param {boolean} isExcepted
+ * @param {PreferOption} option
+ */
+function shouldConvertToLongForm(node, isExcepted, option) {
+  return (
+    !node.directive &&
+    !node.value &&
+    (option === 'always' ? isExcepted : !isExcepted)
+  )
+}
+
+/**
+ * @param {VAttribute | VDirective} node
+ * @param {boolean} isExcepted
+ * @param {PreferOption} option
+ */
+function shouldConvertToShortForm(node, isExcepted, option) {
+  const isLiteralTrue =
+    node.directive &&
+    node.value?.expression?.type === 'Literal' &&
+    node.value.expression.value === true &&
+    Boolean(node.key.argument)
+
+  return isLiteralTrue && (option === 'always' ? !isExcepted : isExcepted)
+}
+
 module.exports = {
   meta: {
     type: 'suggestion',
@@ -17,7 +69,20 @@ module.exports = {
     },
     fixable: null,
     hasSuggestions: true,
-    schema: [{ enum: ['always', 'never'] }],
+    schema: [
+      { enum: ['always', 'never'] },
+      {
+        type: 'object',
+        properties: {
+          except: {
+            type: 'array',
+            items: { type: 'string' },
+            uniqueItems: true
+          }
+        },
+        additionalProperties: false
+      }
+    ],
     messages: {
       expectShort:
         "Boolean prop with 'true' value should be written in shorthand form.",
@@ -34,68 +99,81 @@ module.exports = {
   create(context) {
     /** @type {'always' | 'never'} */
     const option = context.options[0] || 'always'
+    /** @type {RegExp[]} */
+    const exceptReg = (context.options[1]?.except || []).map(toRegExp)
+
+    /**
+     * @param {VAttribute | VDirective} node
+     * @param {string} messageId
+     * @param {string} longVuePropText
+     * @param {string} longHtmlAttrText
+     */
+    function reportLongForm(
+      node,
+      messageId,
+      longVuePropText,
+      longHtmlAttrText
+    ) {
+      context.report({
+        node,
+        messageId,
+        suggest: [
+          {
+            messageId: 'rewriteIntoLongVueProp',
+            fix: (fixer) => fixer.replaceText(node, longVuePropText)
+          },
+          {
+            messageId: 'rewriteIntoLongHtmlAttr',
+            fix: (fixer) => fixer.replaceText(node, longHtmlAttrText)
+          }
+        ]
+      })
+    }
+
+    /**
+     * @param {VAttribute | VDirective} node
+     * @param {string} messageId
+     * @param {string} shortFormText
+     */
+    function reportShortForm(node, messageId, shortFormText) {
+      context.report({
+        node,
+        messageId,
+        suggest: [
+          {
+            messageId: 'rewriteIntoShort',
+            fix: (fixer) => fixer.replaceText(node, shortFormText)
+          }
+        ]
+      })
+    }
 
     return utils.defineTemplateBodyVisitor(context, {
       VAttribute(node) {
-        if (!utils.isCustomComponent(node.parent.parent)) {
-          return
-        }
-
-        if (option === 'never' && !node.directive && !node.value) {
-          context.report({
-            node,
-            messageId: 'expectLong',
-            suggest: [
-              {
-                messageId: 'rewriteIntoLongVueProp',
-                fix: (fixer) =>
-                  fixer.replaceText(node, `:${node.key.rawName}="true"`)
-              },
-              {
-                messageId: 'rewriteIntoLongHtmlAttr',
-                fix: (fixer) =>
-                  fixer.replaceText(
-                    node,
-                    `${node.key.rawName}="${node.key.rawName}"`
-                  )
-              }
-            ]
-          })
-          return
-        }
+        if (!utils.isCustomComponent(node.parent.parent)) return
 
-        if (option !== 'always') {
-          return
-        }
+        const name = getAttributeName(node)
+        if (name === null) return
 
-        if (
-          !node.directive ||
-          !node.value ||
-          !node.value.expression ||
-          node.value.expression.type !== 'Literal' ||
-          node.value.expression.value !== true
-        ) {
-          return
-        }
+        const isExcepted = exceptReg.some((re) => re.test(name))
 
-        const { argument } = node.key
-        if (!argument) {
-          return
+        if (shouldConvertToLongForm(node, isExcepted, option)) {
+          const key = /** @type {VIdentifier} */ (node.key)
+          reportLongForm(
+            node,
+            'expectLong',
+            `:${key.rawName}="true"`,
+            `${key.rawName}="${key.rawName}"`
+          )
+        } else if (shouldConvertToShortForm(node, isExcepted, option)) {
+          const directiveKey = /** @type {VDirectiveKey} */ (node.key)
+          if (
+            directiveKey.argument &&
+            directiveKey.argument.type === 'VIdentifier'
+          ) {
+            reportShortForm(node, 'expectShort', directiveKey.argument.rawName)
+          }
         }
-
-        context.report({
-          node,
-          messageId: 'expectShort',
-          suggest: [
-            {
-              messageId: 'rewriteIntoShort',
-              fix: (fixer) => {
-                const sourceCode = context.getSourceCode()
-                return fixer.replaceText(node, sourceCode.getText(argument))
-              }
-            }
-          ]
-        })
       }
     })
   }
diff --git a/tests/lib/rules/prefer-true-attribute-shorthand.js b/tests/lib/rules/prefer-true-attribute-shorthand.js
index 43253fd69..80965bac6 100644
--- a/tests/lib/rules/prefer-true-attribute-shorthand.js
+++ b/tests/lib/rules/prefer-true-attribute-shorthand.js
@@ -148,6 +148,24 @@ tester.run('prefer-true-attribute-shorthand', rule, {
       </template>
       `,
       options: ['never']
+    },
+    {
+      filename: 'test.vue',
+      code: `
+      <template>
+        <input :value="true" :foo-bar="true" />
+      </template>
+      `,
+      options: ['always', { except: ['value', '/^foo-/'] }]
+    },
+    {
+      filename: 'test.vue',
+      code: `
+      <template>
+        <input value foo-bar />
+      </template>
+      `,
+      options: ['never', { except: ['value', '/^foo-/'] }]
     }
   ],
   invalid: [
@@ -280,6 +298,98 @@ tester.run('prefer-true-attribute-shorthand', rule, {
           ]
         }
       ]
+    },
+    {
+      filename: 'test.vue',
+      code: `
+      <template>
+        <MyComp value foo-bar />
+      </template>`,
+      output: null,
+      options: ['always', { except: ['value', '/^foo-/'] }],
+      errors: [
+        {
+          messageId: 'expectLong',
+          line: 3,
+          column: 17,
+          suggestions: [
+            {
+              messageId: 'rewriteIntoLongVueProp',
+              output: `
+      <template>
+        <MyComp :value="true" foo-bar />
+      </template>`
+            },
+            {
+              messageId: 'rewriteIntoLongHtmlAttr',
+              output: `
+      <template>
+        <MyComp value="value" foo-bar />
+      </template>`
+            }
+          ]
+        },
+        {
+          messageId: 'expectLong',
+          line: 3,
+          column: 23,
+          suggestions: [
+            {
+              messageId: 'rewriteIntoLongVueProp',
+              output: `
+      <template>
+        <MyComp value :foo-bar="true" />
+      </template>`
+            },
+            {
+              messageId: 'rewriteIntoLongHtmlAttr',
+              output: `
+      <template>
+        <MyComp value foo-bar="foo-bar" />
+      </template>`
+            }
+          ]
+        }
+      ]
+    },
+    {
+      filename: 'test.vue',
+      code: `
+      <template>
+        <MyComp :value="true" :foo-bar="true" />
+      </template>`,
+      output: null,
+      options: ['never', { except: ['value', '/^foo-/'] }],
+      errors: [
+        {
+          messageId: 'expectShort',
+          line: 3,
+          column: 17,
+          suggestions: [
+            {
+              messageId: 'rewriteIntoShort',
+              output: `
+      <template>
+        <MyComp value :foo-bar="true" />
+      </template>`
+            }
+          ]
+        },
+        {
+          messageId: 'expectShort',
+          line: 3,
+          column: 31,
+          suggestions: [
+            {
+              messageId: 'rewriteIntoShort',
+              output: `
+      <template>
+        <MyComp :value="true" foo-bar />
+      </template>`
+            }
+          ]
+        }
+      ]
     }
   ]
 })