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index.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Alan Hili - Principal Product Manager</title>
<link rel="stylesheet" href="styles.css">
</head>
<body>
<div class="container">
<header>
<h1>Alan Hili</h1>
<img src="portrait.jpg" alt="Alan Hili" class="profile-image">
<p class="tagline">Principal Product Manager</p>
<p><a href="https://www.linkedin.com/in/alan-hili/" target="_blank" class="linkedin-link">LinkedIn</a></p>
</header>
<nav class="navbar">
<div class="toggle-button">
<div class="bar"></div>
<div class="bar"></div>
<div class="bar"></div>
</div>
<div class="navbar-links">
<a href="index.html">Home</a>
<a href="experience.html">More Experience</a>
<a href="game.html">Snake Game</a>
<a href="#contact">Contact</a>
<a href="#blogs">Blogs Written</a>
<a href="prototype.html">Prototype</a>
</div>
</nav>
<section id="about">
<h2>About Me</h2>
<p class="about-text">
As a seasoned Principal Product Manager with a focus on growth, I excel in developing and executing strategies that drive user acquisition, engagement, and retention. With over a decade of experience in the tech industry, I've led cross-functional teams to launch innovative products and features that meet market needs and exceed business goals. My passion lies in leveraging data-driven insights to create impactful user experiences and foster sustainable growth.
</p>
</section>
<section id="projects">
<h2>Projects</h2>
<div class="projects">
<div class="project">
<h3>Principal Product Manager - Growth</h3>
<p><b>Jumbo Interactive</b>, Brisbane – Feb 2023 → Present - Lottery Games</p>
<p>
Jumbo Interactive is an authorised reseller of lottery games in Australia under an agreement with Government Licensed Lottery Operator The Lottery Corp. Jumbo Interactive operates <a href="http://ozlotteries.com">ozlotteries.com</a>, one of Australia's largest e-commerce websites retailing Australian lotteries, such as Saturday Lotto, Oz Lotto, and Powerball. Jumbo Interactive is a publicly listed corporation on the Australian Stock Exchange (ASX:JIN).
</p>
<b>Key achievements</b>
<ul>
<li>Managed two Product Manager direct reports with one successful probation and one inherited</li>
<li>Launched a new charity game <a href="https://www.ozlotteries.com/splash-for-good">Splash for Good</a> on the Oz Lotteries brand in October 2023 which has raised over $250,000 for the Pilot Charity partner</li>
<li>Extended my skillset to perform Data Analytics activities:
<ul>
<li>Wrote Python and SQL scripts to conduct Sentiment analysis and Topic Clustering on customer feedback. Utilised Hex Data Platform to share insights among Product, Data Analytics, and Engineering departments</li>
<li>Wrote Python and SQL scripts to explore Causal Inference through Meta Learners using LightGBM in order to experiment with Uplift Modelling for Growth Marketing tactics</li>
</ul>
</li>
<li>Extended Martech to support SKAN 4 attribution enabling further iOS marketing conversions</li>
<li>Launched Social Logins (Sign In with Apple & Google Sign-In) increasing crucial first month user retention by 5% among adopters who were new players</li>
</ul>
</div>
<div class="project">
<h3>Product Manager - Growth & Platform</h3>
<!-- Project details -->
<p><b>Jumbo Interactive</b>, Brisbane – May 2021 → Feb 2023 - Lottery Games</p>
<b>Key achievements</b>
<ul>
<li>Owned and iterated a Viral Growth Loop product - <a href="https://www.ozlotteries.com/lotto-party">Lotto Party</a>. Through experimentation powered by Amplitude and tweaks of the viral loop growth model - I’ve increased active monthly Lotto Parties by 40% over 12 months</li>
<li>Built a relationship between another product, Promoted Parties (PP), that leads to a desired Lotto Party action. Nurtured more instances of this behavior and scaled that PP up more than doubling PP sales over a 12-month period</li>
<li>Increased Marketing Communication opt-in rates at customer registration from 35% to 75%</li>
<li>Improved cart recommendations on the platform by:
<ul>
<li>Introduced Cart Placements (recommendations) into Mobile Apps - improving the conversion rate of cart recommendations by 71%</li>
<li>Extended the product catalog to be placed across the full platform suite Apps & Web - achieving a further 70% improvement in the conversion rate of cart recommendations</li>
</ul>
</li>
<li>Nominated finalist for <a href="https://amplitude.com/blog/pioneer-award-finalists">Product-Led award</a> at the <a href="https://amplitude.com/blog/2022-pioneer-award-winners">Pioneer Awards</a> by Amplitude in 2022</li>
<li>Designed, instrumented and implemented the Martech System and Strategy for Jumbo Lottery Platform, which <a href="http://ozlotteries.com">ozlotteries.com</a> and other brands are powered by:
<ul>
<li>Instrumented and configured Customer Data Platform (<a href="https://segment.com/">Segment</a>) across our various sources to send data to Ad Networks to optimize Ad Performance</li>
<li>Worked alongside the Growth Marketing department to implement and set up post-iOS14 App campaigns</li>
<li>Integrated with a Mobile Measurement Partner (<a href="https://www.appsflyer.com/">AppsFlyer</a>) to accurately attribute application installs and post-install activity. This tool enabled us to double our ad spend efficiency in App Install campaigns, doubling our installs for the same spend.</li>
</ul>
</li>
</ul>
</div>
</div>
</section>
<section id="contact">
<h2>Contact</h2>
<form class="contact-form" action="https://formspree.io/f/xnqekaly" method="POST">
<input type="text" name="name" placeholder="Your Name" required>
<input type="email" name="_replyto" placeholder="Your Email" required>
<textarea name="message" rows="5" placeholder="Your Message" required></textarea>
<button type="submit">Send Message</button>
</form>
</section>
<section id="blogs">
<h2>Blogs Written</h2>
<div class="blogs">
<div class="blog">
<h3><a href="https://amplitude.com/blog/jumbo-interactive-product-optimisation">Making Safer Bets by Optimising Your Product with Analytics</a></h3>
</div>
<div class="blog">
<h3><a href="https://www.mindtheproduct.com/producttank/">Product Tank</a> where I spoke about <a href="https://www.reforge.com/">Reforge</a> Growth Series and applications of learnings</h3>
</div>
<!-- Add more blogs as needed -->
</div>
</section>
<footer>
<p>© 2024 Alan Hili | <a href="https://www.linkedin.com/in/alan-hili/" target="_blank" class="linkedin-link">LinkedIn</a></p>
</footer>
</div>
<script src="script.js"></script>
</body>
</html>