diff --git a/.gitignore b/.gitignore
index 8dca2069c4..b60cd530aa 100644
--- a/.gitignore
+++ b/.gitignore
@@ -7,9 +7,12 @@
 *~
 .*.swp
 .coverage
+.coverage.*
 .tox/
 nosetests.xml
 coverage.xml
+nosetests-*.xml
+coverage-*.xml
 tutorial.db
 build/
 dist/
diff --git a/.travis.yml b/.travis.yml
index cb98fddbec..42b3073c7b 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -10,7 +10,9 @@ env:
   - TOXENV=py34
   - TOXENV=pypy
   - TOXENV=pypy3
-  - TOXENV=cover
+  - TOXENV=py2-docs
+  - TOXENV=py3-docs
+  - TOXENV=py2-cover,py3-cover,coverage
 
 install:
   - travis_retry pip install tox
diff --git a/CHANGES.txt b/CHANGES.txt
index ca2020cdb6..7d42db88f4 100644
--- a/CHANGES.txt
+++ b/CHANGES.txt
@@ -26,6 +26,9 @@ Features
 - Added support / testing for 'pypy3' under Tox and Travis.
   See https://github.com/Pylons/pyramid/pull/1469
 
+- Automate code coverage metrics across py2 and py3 instead of just py2.
+  See https://github.com/Pylons/pyramid/pull/1471
+
 - Cache busting for static resources has been added and is available via a new
   argument to ``pyramid.config.Configurator.add_static_view``: ``cachebust``.
   Core APIs are shipped for both cache busting via query strings and
diff --git a/pyramid/compat.py b/pyramid/compat.py
index a12790d824..e9edda3594 100644
--- a/pyramid/compat.py
+++ b/pyramid/compat.py
@@ -23,7 +23,7 @@
 # True if we are running on Python 3.
 PY3 = sys.version_info[0] == 3
 
-if PY3:  # pragma: no cover
+if PY3:
     string_types = str,
     integer_types = int,
     class_types = type,
@@ -38,23 +38,21 @@
     binary_type = str
     long = long
 
-
 def text_(s, encoding='latin-1', errors='strict'):
     """ If ``s`` is an instance of ``binary_type``, return
     ``s.decode(encoding, errors)``, otherwise return ``s``"""
     if isinstance(s, binary_type):
         return s.decode(encoding, errors)
-    return s  # pragma: no cover
-
+    return s
 
 def bytes_(s, encoding='latin-1', errors='strict'):
     """ If ``s`` is an instance of ``text_type``, return
     ``s.encode(encoding, errors)``, otherwise return ``s``"""
-    if isinstance(s, text_type):  # pragma: no cover
+    if isinstance(s, text_type):
         return s.encode(encoding, errors)
     return s
 
-if PY3:  # pragma: no cover
+if PY3:
     def ascii_native_(s):
         if isinstance(s, text_type):
             s = s.encode('ascii')
@@ -74,7 +72,7 @@ def ascii_native_(s):
 """
 
 
-if PY3:  # pragma: no cover
+if PY3:
     def native_(s, encoding='latin-1', errors='strict'):
         """ If ``s`` is an instance of ``text_type``, return
         ``s``, otherwise return ``str(s, encoding, errors)``"""
@@ -97,7 +95,7 @@ def native_(s, encoding='latin-1', errors='strict'):
 ``s.encode(encoding, errors)``, otherwise return ``str(s)``
 """
 
-if PY3:  # pragma: no cover
+if PY3:
     from urllib import parse
     urlparse = parse
     from urllib.parse import quote as url_quote
@@ -174,13 +172,13 @@ def iterkeys_(d):
         return d.iterkeys()
 
 
-if PY3:  # pragma: no cover
+if PY3:
     def map_(*arg):
         return list(map(*arg))
 else:
     map_ = map
 
-if PY3:  # pragma: no cover
+if PY3:
     def is_nonstr_iter(v):
         if isinstance(v, str):
             return False
@@ -189,51 +187,48 @@ def is_nonstr_iter(v):
     def is_nonstr_iter(v):
         return hasattr(v, '__iter__')
 
-if PY3:  # pragma: no cover
+if PY3:
     im_func = '__func__'
     im_self = '__self__'
 else:
     im_func = 'im_func'
     im_self = 'im_self'
 
-try:  # pragma: no cover
+try:
     import configparser
-except ImportError:  # pragma: no cover
+except ImportError:
     import ConfigParser as configparser
 
 try:
-    from Cookie import SimpleCookie
-except ImportError:  # pragma: no cover
     from http.cookies import SimpleCookie
+except ImportError:
+    from Cookie import SimpleCookie
 
-if PY3:  # pragma: no cover
+if PY3:
     from html import escape
 else:
     from cgi import escape
 
-try:  # pragma: no cover
-    input_ = raw_input
-except NameError:  # pragma: no cover
+if PY3:
     input_ = input
+else:
+    input_ = raw_input
 
-
-# support annotations and keyword-only arguments in PY3
-if PY3:  # pragma: no cover
+if PY3:
     from inspect import getfullargspec as getargspec
 else:
     from inspect import getargspec
 
-try:
-    from StringIO import StringIO as NativeIO
-except ImportError:  # pragma: no cover
+if PY3:
     from io import StringIO as NativeIO
+else:
+    from io import BytesIO as NativeIO
 
 # "json" is not an API; it's here to support older pyramid_debugtoolbar
 # versions which attempt to import it
 import json
 
-
-if PY3:  # pragma: no cover
+if PY3:
     # see PEP 3333 for why we encode WSGI PATH_INFO to latin-1 before
     # decoding it to utf-8
     def decode_path_info(path):
@@ -242,8 +237,8 @@ def decode_path_info(path):
     def decode_path_info(path):
         return path.decode('utf-8')
 
-if PY3:  # pragma: no cover
-    # see PEP 3333 for why we decode the path to latin-1
+if PY3:
+    # see PEP 3333 for why we decode the path to latin-1 
     from urllib.parse import unquote_to_bytes
 
     def unquote_bytes_to_wsgi(bytestring):
@@ -277,7 +272,7 @@ def is_unbound_method(fn):
     is_bound = is_bound_method(fn)
 
     if not is_bound and inspect.isroutine(fn):
-        spec = inspect.getargspec(fn)
+        spec = getargspec(fn)
         has_self = len(spec.args) > 0 and spec.args[0] == 'self'
 
         if PY3 and inspect.isfunction(fn) and has_self:  # pragma: no cover
diff --git a/pyramid/i18n.py b/pyramid/i18n.py
index 4c8f4b55da..c30351f7a5 100644
--- a/pyramid/i18n.py
+++ b/pyramid/i18n.py
@@ -331,9 +331,9 @@ def dugettext(self, domain, message):
         """Like ``ugettext()``, but look the message up in the specified
         domain.
         """
-        if PY3: # pragma: no cover
+        if PY3:
             return self._domains.get(domain, self).gettext(message)
-        else: # pragma: no cover
+        else:
             return self._domains.get(domain, self).ugettext(message)
     
     def dngettext(self, domain, singular, plural, num):
@@ -352,10 +352,10 @@ def dungettext(self, domain, singular, plural, num):
         """Like ``ungettext()`` but look the message up in the specified
         domain.
         """
-        if PY3: # pragma: no cover
+        if PY3:
             return self._domains.get(domain, self).ngettext(
                 singular, plural, num)
-        else: # pragma: no cover
+        else:
             return self._domains.get(domain, self).ungettext(
                 singular, plural, num)
 
diff --git a/pyramid/scaffolds/tests.py b/pyramid/scaffolds/tests.py
index dfbf9b6cf9..db828759e9 100644
--- a/pyramid/scaffolds/tests.py
+++ b/pyramid/scaffolds/tests.py
@@ -6,9 +6,9 @@
 import time
 
 try:
+    import http.client as httplib
+except ImportError:
     import httplib
-except ImportError: # pragma: no cover
-    import http.client as httplib #py3
 
 class TemplateTest(object):
     def make_venv(self, directory): # pragma: no cover
diff --git a/pyramid/tests/test_config/pkgs/asset/models.py b/pyramid/tests/test_config/pkgs/asset/models.py
deleted file mode 100644
index d80d14bb3e..0000000000
--- a/pyramid/tests/test_config/pkgs/asset/models.py
+++ /dev/null
@@ -1,8 +0,0 @@
-from zope.interface import Interface
-
-class IFixture(Interface):
-    pass
-
-def fixture():
-    """ """
-
diff --git a/pyramid/tests/test_config/pkgs/asset/views.py b/pyramid/tests/test_config/pkgs/asset/views.py
deleted file mode 100644
index cbfc5a574d..0000000000
--- a/pyramid/tests/test_config/pkgs/asset/views.py
+++ /dev/null
@@ -1,22 +0,0 @@
-from zope.interface import Interface
-from webob import Response
-from pyramid.httpexceptions import HTTPForbidden
-
-def fixture_view(context, request):
-    """ """
-    return Response('fixture')
-
-def erroneous_view(context, request):
-    """ """
-    raise RuntimeError()
-
-def exception_view(context, request):
-    """ """
-    return Response('supressed')
-
-def protected_view(context, request):
-    """ """
-    raise HTTPForbidden()
-
-class IDummy(Interface):
-    pass
diff --git a/pyramid/tests/test_config/test_adapters.py b/pyramid/tests/test_config/test_adapters.py
index 4cbb1bf809..b3b7576a39 100644
--- a/pyramid/tests/test_config/test_adapters.py
+++ b/pyramid/tests/test_config/test_adapters.py
@@ -219,7 +219,7 @@ class Adapter(object):
     def test_add_response_adapter_dottednames(self):
         from pyramid.interfaces import IResponse
         config = self._makeOne(autocommit=True)
-        if PY3: # pragma: no cover
+        if PY3:
             str_name = 'builtins.str'
         else:
             str_name = '__builtin__.str'
diff --git a/pyramid/tests/test_path.py b/pyramid/tests/test_path.py
index fd927996a6..f85373fd9e 100644
--- a/pyramid/tests/test_path.py
+++ b/pyramid/tests/test_path.py
@@ -376,7 +376,7 @@ def config_exc(self, func, *arg, **kw):
 
     def test_zope_dottedname_style_resolve_builtin(self):
         typ = self._makeOne()
-        if PY3: # pragma: no cover
+        if PY3:
             result = typ._zope_dottedname_style('builtins.str', None)
         else:
             result = typ._zope_dottedname_style('__builtin__.str', None)
diff --git a/pyramid/tests/test_request.py b/pyramid/tests/test_request.py
index f142e45366..79cf1abb88 100644
--- a/pyramid/tests/test_request.py
+++ b/pyramid/tests/test_request.py
@@ -310,7 +310,7 @@ def test_json_body_alternate_charset(self):
             b'/\xe6\xb5\x81\xe8\xa1\x8c\xe8\xb6\x8b\xe5\x8a\xbf',
             'utf-8'
             )
-        if PY3: # pragma: no cover
+        if PY3:
             body = bytes(json.dumps({'a':inp}), 'utf-16')
         else:
             body = json.dumps({'a':inp}).decode('utf-8').encode('utf-16')
diff --git a/pyramid/tests/test_scripts/pystartup.py b/pyramid/tests/test_scripts/pystartup.py
deleted file mode 100644
index c4e5bcc800..0000000000
--- a/pyramid/tests/test_scripts/pystartup.py
+++ /dev/null
@@ -1 +0,0 @@
-foo = 1
diff --git a/pyramid/tests/test_scripts/pystartup.txt b/pyramid/tests/test_scripts/pystartup.txt
new file mode 100644
index 0000000000..c62c4ca743
--- /dev/null
+++ b/pyramid/tests/test_scripts/pystartup.txt
@@ -0,0 +1,3 @@
+# this file has a .txt extension to avoid coverage reports
+# since it is not imported but rather the contents are read and exec'd
+foo = 1
diff --git a/pyramid/tests/test_scripts/test_pserve.py b/pyramid/tests/test_scripts/test_pserve.py
index 107ff4c0a3..75d4f5bef1 100644
--- a/pyramid/tests/test_scripts/test_pserve.py
+++ b/pyramid/tests/test_scripts/test_pserve.py
@@ -4,7 +4,7 @@
 import unittest
 
 from pyramid.compat import PY3
-if PY3: # pragma: no cover
+if PY3:
     import builtins as __builtin__
 else:
     import __builtin__
diff --git a/pyramid/tests/test_scripts/test_pshell.py b/pyramid/tests/test_scripts/test_pshell.py
index a6ba2eaea9..dab32fecdb 100644
--- a/pyramid/tests/test_scripts/test_pshell.py
+++ b/pyramid/tests/test_scripts/test_pshell.py
@@ -379,7 +379,7 @@ def test_command_loads_pythonstartup(self):
             os.path.abspath(
                 os.path.join(
                     os.path.dirname(__file__),
-                    'pystartup.py')))
+                    'pystartup.txt')))
         shell = dummy.DummyShell()
         command.run(shell)
         self.assertEqual(self.bootstrap.a[0], '/foo/bar/myapp.ini#myapp')
diff --git a/pyramid/tests/test_traversal.py b/pyramid/tests/test_traversal.py
index 0dcc4a0274..aa3f1ad160 100644
--- a/pyramid/tests/test_traversal.py
+++ b/pyramid/tests/test_traversal.py
@@ -335,7 +335,7 @@ def test_call_with_vh_root_highorder(self):
         foo = DummyContext(bar, path)
         root = DummyContext(foo, 'root')
         policy = self._makeOne(root)
-        if PY3: # pragma: no cover
+        if PY3:
             vhm_root = b'/Qu\xc3\xa9bec'.decode('latin-1')
         else:
             vhm_root = b'/Qu\xc3\xa9bec'
diff --git a/pyramid/tests/test_urldispatch.py b/pyramid/tests/test_urldispatch.py
index 1755d9f47f..20a3a4fc81 100644
--- a/pyramid/tests/test_urldispatch.py
+++ b/pyramid/tests/test_urldispatch.py
@@ -120,7 +120,7 @@ def test_connect_static_overridden(self):
     def test___call__pathinfo_cant_be_decoded(self):
         from pyramid.exceptions import URLDecodeError
         mapper = self._makeOne()
-        if PY3: # pragma: no cover
+        if PY3:
             path_info = b'\xff\xfe\xe6\x00'.decode('latin-1')
         else:
             path_info = b'\xff\xfe\xe6\x00'
diff --git a/pyramid/tests/test_util.py b/pyramid/tests/test_util.py
index 459c729a0a..2bf6a710fe 100644
--- a/pyramid/tests/test_util.py
+++ b/pyramid/tests/test_util.py
@@ -431,9 +431,9 @@ def test_tuple(self):
         self.assertEqual(self._callFUT(('a', 'b')), "('a', 'b')")
 
     def test_set(self):
-        if PY3: # pragma: no cover
+        if PY3:
             self.assertEqual(self._callFUT(set(['a'])), "{'a'}")
-        else: # pragma: no cover
+        else:
             self.assertEqual(self._callFUT(set(['a'])), "set(['a'])")
 
     def test_list(self):
diff --git a/pyramid/traversal.py b/pyramid/traversal.py
index 4c275c4c1f..a38cf271e2 100644
--- a/pyramid/traversal.py
+++ b/pyramid/traversal.py
@@ -575,7 +575,7 @@ def split_path_info(path):
 """
 
 
-if PY3: # pragma: no cover
+if PY3:
     # special-case on Python 2 for speed?  unchecked
     def quote_path_segment(segment, safe=''):
         """ %s """ % quote_path_segment_doc
diff --git a/pyramid/urldispatch.py b/pyramid/urldispatch.py
index 349742c4a1..4a88288108 100644
--- a/pyramid/urldispatch.py
+++ b/pyramid/urldispatch.py
@@ -210,7 +210,7 @@ def matcher(path):
     def generator(dict):
         newdict = {}
         for k, v in dict.items():
-            if PY3: # pragma: no cover
+            if PY3:
                 if v.__class__ is binary_type:
                     # url_quote below needs a native string, not bytes on Py3
                     v = v.decode('utf-8')
diff --git a/pyramid/util.py b/pyramid/util.py
index 5721a93fc6..7a8af48996 100644
--- a/pyramid/util.py
+++ b/pyramid/util.py
@@ -309,7 +309,7 @@ def object_description(object):
     if isinstance(object, (bool, float, type(None))):
         return text_(str(object))
     if isinstance(object, set):
-        if PY3: # pragma: no cover
+        if PY3:
             return shortrepr(object, '}')
         else:
             return shortrepr(object, ')')
diff --git a/setup.cfg b/setup.cfg
index 9633b69807..8754805949 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -5,9 +5,6 @@ zip_ok = false
 match=^test
 where=pyramid
 nocapture=1
-cover-package=pyramid
-cover-erase=1
-cover-min-percentage=100
 
 [aliases]
 dev = develop easy_install pyramid[testing]
diff --git a/tox.ini b/tox.ini
index 202e29e30e..e0f99e7f6b 100644
--- a/tox.ini
+++ b/tox.ini
@@ -1,23 +1,63 @@
 [tox]
-skipsdist = True
-envlist = 
-    py26,py27,py32,py33,py34,pypy,pypy3,cover
+envlist =
+    py26,py27,py32,py33,py34,pypy,pypy3,
+    {py2,py3}-docs,
+    {py2,py3}-cover,coverage
 
 [testenv]
-commands = 
-    python setup.py -q dev
-    python setup.py -q test -q
-
-[testenv:cover]
+# Most of these are defaults but if you specify any you can't fall back
+# to defaults for others.
 basepython =
-    python2.6
-commands = 
-    python setup.py -q dev
-    nosetests --with-xunit --with-xcoverage
-deps =
-    nosexcover
+    py26: python2.6
+    py27: python2.7
+    py32: python3.2
+    py33: python3.3
+    py34: python3.4
+    pypy: pypy
+    pypy3: pypy3
+    py2: python2.7
+    py3: python3.4
+
+commands =
+    pip install pyramid[testing]
+    nosetests --with-xunit --xunit-file=nosetests-{envname}.xml {posargs:}
 
-# we separate coverage into its own testenv because a) "last run wins" wrt
-# cobertura jenkins reporting and b) pypy and jython can't handle any
-# combination of versions of coverage and nosexcover that i can find.
+[testenv:py2-cover]
+commands =
+    pip install pyramid[testing]
+    coverage run --source=pyramid {envbindir}/nosetests
+    coverage xml -o coverage-py2.xml
+setenv =
+    COVERAGE_FILE=.coverage.py2
 
+[testenv:py3-cover]
+commands =
+    pip install pyramid[testing]
+    coverage run --source=pyramid {envbindir}/nosetests
+    coverage xml -o coverage-py3.xml
+setenv =
+    COVERAGE_FILE=.coverage.py3
+
+[testenv:py2-docs]
+whitelist_externals = make
+commands =
+    pip install pyramid[docs]
+    make -C docs html
+
+[testenv:py3-docs]
+whitelist_externals = make
+commands =
+    pip install pyramid[docs]
+    make -C docs html
+
+[testenv:coverage]
+basepython = python3.4
+commands = 
+    coverage erase
+    coverage combine
+    coverage xml
+    coverage report --show-missing --fail-under=100
+deps =
+    coverage
+setenv =
+    COVERAGE_FILE=.coverage